UK Market Product Launch

With a booming aesthetics market and a wealth of brands, products and services to choose from, the success of any new product launch hinges on effective differentiation and a proven, robust approach to market entry.

Over the years, Kendrick PR has developed a network of influential industry leaders and has worked to support brands from technological concept to full commercialisation, as well as revitalising older brands with a fresh approach.

Our strategic approach thinks outside the traditional ‘PR’ box - incorporating sales strategy and support, KOL development and influencer marketing, social media and content marketing alongside successful trade and consumer media engagement - delivering market launches which cut through the competition and achieve tangible business results.

Services Provided

  • Competitor intelligence and brand positioning

  • PR and marketing material development

  • New product launch events

  • Releases, backgrounders, features, advertorials

  • Social media strategy, content marketing

  • Defining USPs and key communications messages

  • Award entry development

  • PR campaign planning (trade and consumer press)

  • KOL spokesperson development (media and presentation coaching)

Results

  • Frequent author of business-focused articles on PR and marketing for clinics

  • Speaker at CPD-accredited Smart Ideas session, running independent and practical workshops for attendees

  • Member of the Consulting Rooms magazine executive committee and editorial board

Julia demonstrates great expertise in the field of public relations, but moreso in applying PR specifically to the world of cosmetic clinics and aesthetic practice. She has provided ConsultingRoom.com with numerous, relevant, ‘how-to’ and guidance articles on managing PR for those operating in this niche industry. Julia is not afraid to share her knowledge and experience and does so in an engaging and simple-to-understand fashion. As well as providing us with a great series of articles on PR for clinics, Julia has produced engaging video content and been an expert presenter at our annual SMART Ideas business seminar (www.smartseminar.co.uk), which offers a full day of CPD-certified content covering all aspects of running a successful aesthetic business. Commanding a workshop session, Julia’s understanding of how clinics can stand out from their competition was invaluable for the delegates. In fact, it’s true to say that it was all the help and supportive content from Julia over the years, that we have been able to share with the Consulting Room Membership, that lead us to invite her to become an expert member of the Editorial Board for our quarterly-printed trade magazine, which we launched in 2018. We are proud to work with Julia and thank her for providing us, and our membership, with such useful insight into the world of PR for the aesthetic specialty.

Lorna Jackson, 

Consulting Room Editor

Results

  • Delivers regular business articles on PR & Marketing for Aesthetic Medicine

  • Regular expert speaker on the business agenda at Aesthetic Medicine Live

Julia Kendrick has contributed regularly to Aesthetic Medicine both as a writer in the magazine and as a speaker on the business agenda at our event – Aesthetic Medicine Live. From an editor and events organiser point of view Julia is one of the loveliest people to deal with. She is highly professional and conducts herself in a manner that means she has become one of our go-to aesthetic business experts. Her knowledge and passion for what she does is unrivalled and she manages to make complex topics surrounding PR, marketing and managing your reputation simple, digestible and easy to understand. I’ve personally used the advice she gave in one of her articles about how to deal with negative comments online and her simple tips worked quickly and effectively and made a stressful situation far more easy to deal with. I cannot recommend Julia highly enough.

Vicky Eldridge, Editor
Aesthetic Medicine 

Results

  • Regular expert presenter on PR & marketing in the Business workshops at the Aesthetic Conference & Exhibition

  • Frequent contributor to the business articles in the Aesthetics Journal

Over the past few years, Julia Kendrick has given a number of educational presentations on marketing and PR at our event – the Aesthetics Conference and Exhibition (ACE). Julia prepares her talks well in advance; producing presentations that are to a high standard and appealing to our delegates. Julia always speaks eloquently and makes time for questions from the audience. In addition, Julia promotes her sessions on social media by sharing our posts and linking to the ACE website, which gives additional coverage to the event and is very much appreciated! Julia has also written numerous articles for Aesthetics; comprising both educational pieces on marketing and PR, as well as advertorials on behalf of her clients. She always produces copy that meets our editorial standards and to deadline. When amends are required, Julia addresses these quickly and efficiently. Julia is a joy to work with – both in her role as a PR consultant in an editorial capacity and as a speaker at ACE.

Chloé Gronow, Deputy Editor & Communications Manager

Aesthetics Journal

Want to hear more?

Simply insert your details below to receive your monthly instalment of news, views, insights and tips from Kendrick PR.

Latest From Kendrick PR

Kendrick PR
'How can you look younger?’ Meet @drmaryamzamani, Founder of luxury skincare brand @mzskinofficial, labelled by @dailymail and @Alicehartdavis as one of ‘Britain’s Ten Best Botox Doctors’.
Kendrick PR
Our main lady, the ever radiant Julia Kendrick, before her '@fillerinauk Face Tune Facial with London Skin Guru @reneelapino using an array of incredible #Fillerina products. Renee developed this treatment exclusively for our journalist friends to demonstrate how the newest ...
Kendrick PR
FEATURED: We have been burying our heads in "The Tweakments Guide: Fresher Face" which covers everything you might want to know about non surgical cosmetic procedures (Botox, fillers, lasers, peels, etc) by @alicehartdavis who has tried most of what this ...
Kendrick PR
At KPR central, we are loving our Swiss Herbal Haircare range @rauschuk For more volume and hold, we love their Shampoo for Normal Hair which cleanses , strengthens and protects for a healthy scalp so you can achieve that barnet ...
Kendrick PR
#SundaySkin It's #competition time! For your chance to #WIN yourself @neostratauk's Restore Bionic Lotion (Ideal for those with dry skin who prefer a lightweight lotion), simply follow us, like this post and tag 3 friends! 3 WINNERS! Good Luck. #giveaway ...
Kendrick PR
Skincare always comes first ✔️ #SkincareSundays #Skinspiration #SkincareQuote #SkinQuote
Kendrick PR
@themummytribe // @bumptobox featuring @mustelauk Vitamin Barrier Change Cream - an essential for any changing bag for keeping your baby's bottom soft and clean and nappy rash at bay 👶✋ #Mustela #TheMummyTribe @binkyfelstead
Kendrick PR
HOT OFF THE PRESS! The amazing @quantum.botanika Cleansing Balm has been included in the latest @countryandtownhouse as recommended for perfectly primed pre-makeup skin by MUA @nathalieeleni_beauty who has made created this jaw dropping look on game of thrones star @leavecaricealone ...
Kendrick PR
#SaturdaySkin Have you listened to the @madeleinelovesthis podcast featuring @mortarandmilk founder @pamelanicolemarshall mentioning brands such as @exuvianceuk and @neostratauk? Madeleine and Pam cover a huge range of skin topics including dryness, pigmentation, scarring, ageing, and skin-friendly make-up. Pam also gives ...
Kendrick PR
#WorldSleepDay @mzskinofficial Replenish and Restore: Placenta & Stem Cell Night Recovery Mask builds hydration throughout the night to rejuvenate and refresh the skin. 1-2 pumps is all you need. @drmaryamzamani - “It’s like having sleep in a bottle” 💤💕
Kendrick PR
Turn to page two of today’s @dailymail’s @femail pages and spot not one, but two of our clients! Dubbed as the ‘no-needle filler’, wave goodbye to wrinkles with @fillerina’s Cosmetic Filler Treatment. The foundation ‘loved by skin experts’,@oxygenetix, is your ...
Kendrick PR
Kendrick PR
Kendrick PR updated their profile picture.

Load More