With a booming aesthetics market and a wealth of brands, products and services to choose from, the success of any new product launch hinges on effective differentiation and a proven, robust approach to market entry.
Over the years, Kendrick PR has developed a network of influential industry leaders and has worked to support brands from technological concept to full commercialisation, as well as revitalising older brands with a fresh approach.
Our strategic approach thinks outside the traditional ‘PR’ box - incorporating sales strategy and support, KOL development and influencer marketing, social media and content marketing alongside successful trade and consumer media engagement - delivering market launches which cut through the competition and achieve tangible business results.
Competitor intelligence and brand positioning
PR and marketing material development
New product launch events
Releases, backgrounders, features, advertorials
Social media strategy, content marketing
Defining USPs and key communications messages
Award entry development
PR campaign planning (trade and consumer press)
KOL spokesperson development (media and presentation coaching)
Support the UK trade launch of Thermi RF – a new FDA-approved ultrasound technology. Kendrick PR worked with UK Thermi KOLs and a flagship clinic to coordinate a bespoke launch event for industry opinion leaders and potential new accounts, as well as securing and managing a KOL scientific presentation at FACE, patient case study development, industry award entries, trade media advertising, editorial content and development of full clinic promotional toolkits for local launches.
Successful launch event attended by 30+ industry leaders and potential accounts
High-impact KOL presentation at FACE resulting in several immediate product orders
Local clinic launches supported with PR and marketing materials
Thermi listed as finalist in x2 categories at the My Face My Body awards
Quality coverage secured across x5 key trade titles and selected consumer press (Daily Express, Bel Age, Totally Aesthetic)
We thoroughly enjoy working with Julia, her outstanding professionalism and undoubtable expertise are always of great value to us. I would not hesitate in advising other companies to work with Kendrick PR
Andy Hay MD, Triangle Surgical
Julia provides Consulting Rooms with her expertise in the field of public relations, but moreso in applying PR specifically to the world of cosmetic clinics and aesthetic practice. She has written numerous relevant, 'how-to' and guidance articles on managing PR for those operating in this niche industry. Julia has produced engaging video content and been an expert presenter at the annual SMART Ideas business seminar (www.smartseminar.co.uk), which offers a full day of CPD-certified content covering all aspects of running a successful aesthetic business. Commanding a workshop session, Julia's understanding of how clinics can stand out from their competition was invaluable for the delegates. Julia was also invited to become an expert member of the Editorial Board for the quarterly-printed trade magazine, Consulting Rooms.
Frequent author of business-focused articles on PR and marketing for clinics
Speaker at CPD-accredited Smart Ideas session, running independent and practical workshops for attendees
Member of the Consulting Rooms magazine executive committee and editorial board
Julia demonstrates great expertise in the field of public relations, but moreso in applying PR specifically to the world of cosmetic clinics and aesthetic practice. She has provided ConsultingRoom.com with numerous, relevant, ‘how-to’ and guidance articles on managing PR for those operating in this niche industry. Julia is not afraid to share her knowledge and experience and does so in an engaging and simple-to-understand fashion. As well as providing us with a great series of articles on PR for clinics, Julia has produced engaging video content and been an expert presenter at our annual SMART Ideas business seminar (www.smartseminar.co.uk), which offers a full day of CPD-certified content covering all aspects of running a successful aesthetic business. Commanding a workshop session, Julia’s understanding of how clinics can stand out from their competition was invaluable for the delegates. In fact, it’s true to say that it was all the help and supportive content from Julia over the years, that we have been able to share with the Consulting Room Membership, that lead us to invite her to become an expert member of the Editorial Board for our quarterly-printed trade magazine, which we launched in 2018. We are proud to work with Julia and thank her for providing us, and our membership, with such useful insight into the world of PR for the aesthetic specialty.
Consulting Room Editor
Revamp the brand’s trade PR presence and secure scientific leadership profiling opportunities, including support of new product launches in trade media, trade media launch events, advertorial development and congress support
Successful industry launches of x7 new products, including development of all trade media materials
Creation of regular trade media advertorials to profile scientific credentials and support new product launches
Key products profiled as finalists in x6 industry award categories
Highly successful profiling of scientific presentations, product demonstrations and KOL leadership at all core industry congresses
It is an absolute privilege to work with such a consummately talented professional as Julia. Her ability to deliver high quality, well written content in a timely manner is of huge value to our team.
Antonia Parsons, Product Manager, SkinCeuticals