UK Market Product Launch

With a booming aesthetics market and a wealth of brands, products and services to choose from, the success of any new product launch hinges on effective differentiation and a proven, robust approach to market entry.

Over the years, Kendrick PR has developed a network of influential industry leaders and has worked to support brands from technological concept to full commercialisation, as well as revitalising older brands with a fresh approach.

Our strategic approach thinks outside the traditional ‘PR’ box - incorporating sales strategy and support, KOL development and influencer marketing, social media and content marketing alongside successful trade and consumer media engagement - delivering market launches which cut through the competition and achieve tangible business results.

Services Provided

  • Competitor intelligence and brand positioning

  • PR and marketing material development

  • New product launch events

  • Releases, backgrounders, features, advertorials

  • Social media strategy, content marketing

  • Defining USPs and key communications messages

  • Award entry development

  • PR campaign planning (trade and consumer press)

  • KOL spokesperson development (media and presentation coaching)

Results

  • Delivered an educational masterclass presentation about PR & marketing skills to the Lynton Customer meeting

  • Excellent feedback received from attendees, several of whom decided to proceed with the ELITE programme to further develop their skills

Julia has a great ability to present her ideas clearly, the system she has developed is powerful and effective yet easy to implement, our delegate feedback was overwhelmingly positive.

Hayley Hutchings, Sales and Marketing Director

Lynton Lasers

Results

  • Regular expert presenter on PR & marketing in the Business workshops at the Aesthetic Conference & Exhibition

  • Frequent contributor to the business articles in the Aesthetics Journal

Over the past few years, Julia Kendrick has given a number of educational presentations on marketing and PR at our event – the Aesthetics Conference and Exhibition (ACE). Julia prepares her talks well in advance; producing presentations that are to a high standard and appealing to our delegates. Julia always speaks eloquently and makes time for questions from the audience. In addition, Julia promotes her sessions on social media by sharing our posts and linking to the ACE website, which gives additional coverage to the event and is very much appreciated! Julia has also written numerous articles for Aesthetics; comprising both educational pieces on marketing and PR, as well as advertorials on behalf of her clients. She always produces copy that meets our editorial standards and to deadline. When amends are required, Julia addresses these quickly and efficiently. Julia is a joy to work with – both in her role as a PR consultant in an editorial capacity and as a speaker at ACE.

Chloé Gronow, Deputy Editor & Communications Manager

Aesthetics Journal

Results

  • Frequent author of business-focused articles on PR and marketing for clinics

  • Speaker at CPD-accredited Smart Ideas session, running independent and practical workshops for attendees

  • Member of the Consulting Rooms magazine executive committee and editorial board

Julia demonstrates great expertise in the field of public relations, but moreso in applying PR specifically to the world of cosmetic clinics and aesthetic practice. She has provided ConsultingRoom.com with numerous, relevant, ‘how-to’ and guidance articles on managing PR for those operating in this niche industry. Julia is not afraid to share her knowledge and experience and does so in an engaging and simple-to-understand fashion. As well as providing us with a great series of articles on PR for clinics, Julia has produced engaging video content and been an expert presenter at our annual SMART Ideas business seminar (www.smartseminar.co.uk), which offers a full day of CPD-certified content covering all aspects of running a successful aesthetic business. Commanding a workshop session, Julia’s understanding of how clinics can stand out from their competition was invaluable for the delegates. In fact, it’s true to say that it was all the help and supportive content from Julia over the years, that we have been able to share with the Consulting Room Membership, that lead us to invite her to become an expert member of the Editorial Board for our quarterly-printed trade magazine, which we launched in 2018. We are proud to work with Julia and thank her for providing us, and our membership, with such useful insight into the world of PR for the aesthetic specialty.

Lorna Jackson, 

Consulting Room Editor

Want to hear more?

Simply insert your details below to receive your monthly instalment of news, views, insights and tips from Kendrick PR.

Latest From Kendrick PR

Kendrick PR
The 'Bright Young Thing' feature in Country & Town House Magazine includes an interview with international model @oliviaarben revealing how she gets #FashionWeek ready, including the Exuviance UK Coverblend Foundation which was used in her makeup look for this photoshoot. ...
Kendrick PR
Sleep soundly knowing your skin has been taken care of with Uriage UK 💭 Discover the AGE PROTECT range. With products suitable for all skin types, it firms, rejuvenates, protects, smoothes and refreshes for that 'full of life' look 🙌 ...
Kendrick PR
This Exuviance UK lightly hydrating essence is formulated to help activate skin’s moisture level, preparing skin for the benefits of subsequent skincare products ✨ Designed for all skin types including aging, stressed, sensitive, oily and acne-prone skin. We absolutely ❤️ ...
Kendrick PR
The *new* #Spiderman film trailer came out yesterday. Have you seen it? The amazing MUA Rachael Speke used #Oxygenetix backstage! “I have absolutely loved using the Oxygenetix foundations on TomHolland they have become a huge favourite of mine! They are ...
Kendrick PR
Exuviance UK Triple Microdermabrasion Face Polish is loved and adored by Jourdan Riane who uses it as part of her daily #skin routine 🙌 - https://bit.ly/1QXhvvB
Kendrick PR
Introducing another newbie to the Kendrick PR books - Mustela UK 👶 A beautiful brand of amazing skincare products specially formulated for babies, mothers-to-be and new mothers 🤰https://www.mustela.co.uk
Kendrick PR
Mayoni Byrne of Dr Mayoni clinic speaks volumes about Matrix Support (& Retinol in general)! Do you include a #retinol in your skincare routine? We highly recommend the Neostrata UK Matrix Support too and definitely the Skin Active Retinol + ...
Kendrick PR
Dr Sohere Roked from Omniya London - Health & Beauty MediClinic has been featured within the Feb Issue of Healthy Magazine discussing the power of hormones and tactics to beat #exercise avoidance 💪🏋️‍♀️ #OmniyaLondon
Kendrick PR
⭐ New #QuantumBotanika product launching next month ⭐ We can't wait for you to be able to get your hands on it because we know you will just LOVE IT 👍 nataliyarobinson.co.uk #NewProduct #ProductLaunch #February #NataliyaRobinson
Kendrick PR
Do you want to try the amazing EMSculpt treatment at S-Thetics by Miss Sherina Balaratnam clinic? We are looking for a couple who will attend 4 complimentary appointments at the clinic based in #Beaconsfield for a results case study. There ...
Kendrick PR
💋 It's time for our January #Giveaway! For your chance to #WIN the Fillerina UK lip volume treatment to help plump and hydrate your lips, simply had over to our Instagram page for details on how to enter #Competition https://www.instagram.com/kendrickpr_uk/
Kendrick PR
FEATURED: Byrdie ‘Let’s Talk About Facial Hair’ explores the topic around what causes facial hair in women, along with the aesthetic and emotional impact it has on females. Dr Stephanie Williams suggests certain skin treatments to prevent it - https://bit.ly/2H2uakS ...

Load More