UK Market Product Launch

With a booming aesthetics market and a wealth of brands, products and services to choose from, the success of any new product launch hinges on effective differentiation and a proven, robust approach to market entry.

Over the years, Kendrick PR has developed a network of influential industry leaders and has worked to support brands from technological concept to full commercialisation, as well as revitalising older brands with a fresh approach.

Our strategic approach thinks outside the traditional ‘PR’ box - incorporating sales strategy and support, KOL development and influencer marketing, social media and content marketing alongside successful trade and consumer media engagement - delivering market launches which cut through the competition and achieve tangible business results.

Services Provided

  • Competitor intelligence and brand positioning

  • PR and marketing material development

  • New product launch events

  • Releases, backgrounders, features, advertorials

  • Social media strategy, content marketing

  • Defining USPs and key communications messages

  • Award entry development

  • PR campaign planning (trade and consumer press)

  • KOL spokesperson development (media and presentation coaching)

Results

  • Delivered three successful commercial workshops and clinical presentations for Calecim at industry events, including RSM, ACE and FACE - managing expert speakers and securing high attendance rates

  • Secured a strong launch presence in the UK aesthetic trade media - profiling the launch events, the science behind the brand, KOL editorial and clinical pieces which have been instrumental in driving sales and new clinic accounts

  • Set up and managed new UK-specific social media and content marketing channels to support and amplify trade launch activities

“Julia’s wealth of industry knowledge, strategic approach and professional execution has been a tremendous asset in the launch of our UK business. Her strong work ethic and proactive nature has been a fantastic addition to our  team

Anette Veidung, Director, CALECIM®

Results

  • Successful launch with Radara now stocked in over 50 clinics nationally, including over 10 leading Harley Street / KOL clinics

  • High levels of industry awareness through trade editorial coverage, advertorial campaigns, award entries / sponsorships and multiple congress events

  • Over 150 articles secured across industry trade and consumer titles, including Vogue, Times Raconteur, FT How to Spend It, Daily Mail, Daily Express, Byrdie

  • X2 Awards - Winner: My Face My Body Home Use Product of the Year 2016 & Commended: Aesthetic Awards Product Innovation of the Year

It has been imperative for Radara to work with individuals who not only share our vision but who can support us with excellent core skills to drive our business forward successfully. We have found these in abundance working with Julia. She provided a high level of expertise and commitment and has an innate ability to know what needs to be done, often taking a proactive approach which has been critical for our organisation as we evolve and grow. She has provided ‘peace of mind’ for us in knowing that we can 100% be sure that she will deliver in full and on time and often goes above and beyond to ensure we meet our objectives. This has allowed the internal team to focus on other key priorities whilst being reassured that Julia has things in hand. In terms of the aesthetic industry, Julia has a wealth of experience to draw on and is a popular industry expert who others look to and admire. It is a privilege working with Julia and we would have no hesitation in recommending her.

Sue Thomson, Radara Sales Director. Innoture

Results

  • Successful launch event attended by 30+ industry leaders and potential accounts

  • High-impact KOL presentation at FACE resulting in several immediate product orders

  • Local clinic launches supported with PR and marketing materials

  • Thermi listed as finalist in x2 categories at the My Face My Body awards

  • Quality coverage secured across x5 key trade titles and selected consumer press (Daily Express, Bel Age, Totally Aesthetic)

We thoroughly enjoy working with Julia, her outstanding professionalism and undoubtable expertise are always of great value to us. I would not hesitate in advising other companies to work with Kendrick PR

Andy Hay MD, Triangle Surgical

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