At Kendrick PR, we believe that successful PR and marketing is best delivered as part of a holistic, aligned strategy which delivers on commercial goals.
Whether working with international manufacturers and brands, or leading clinics and practitioners, we pride ourselves on our ‘big picture’ approach; delivering tailored solutions for PR, marketing and social media, but also connecting clients with bespoke additional services to ensure end-to-end thinking and excellent results.
As a former communications manager for a leading aesthetic manufacturer, Julia has a unique skill set which combines experience of in-house operations alongside PR agency processes, allowing seamless integration with client teams and expectations for a consistent and aligned approach.
Since acquiring EBWPR in October 2018, Kendrick PR now has a powerhouse team of in-house experts, as well as affiliate hubs in New York and Los Angeles to deliver outstanding results for clients.
Corporate or brand PR strategy development
Product launches and events
Congress presence and profiling
Brand strategic messaging and positioning
Issues management planning
Trade and consumer media strategy and implementation
KOL recruitment, development and management
Social media and content marketing
Scientific publications and presentations
Calecim required tailored support for the UK trade launch of their breakthrough stem cell cosmeceutical range. KEndrick PR were retained to provide project-based support for a number of clinical and industry presentations at key conferences and scientific meetings, including the Royal Society of Medicine, ACE and FACE. KEndrick PR also provided baseline UK social media and content marketing support, to begin building the Calecim presence in this market, ahead of further development of their distribution network and industry uptake.
Delivered three successful commercial workshops and clinical presentations for Calecim at industry events, including RSM, ACE and FACE - managing expert speakers and securing high attendance rates
Secured a strong launch presence in the UK aesthetic trade media - profiling the launch events, the science behind the brand, KOL editorial and clinical pieces which have been instrumental in driving sales and new clinic accounts
Set up and managed new UK-specific social media and content marketing channels to support and amplify trade launch activities
“Julia’s wealth of industry knowledge, strategic approach and professional execution has been a tremendous asset in the launch of our UK business. Her strong work ethic and proactive nature has been a fantastic addition to our team”
Anette Veidung, Director, CALECIM®
Prepare and launch the world’s first micro-channelling skincare brand into the UK aesthetics market. Including development of brand positioning & core claims, sales materials development, congress presentations and KOL activities, website content development, trade media liaison (news advertorials, adverts), awards entries and ad hoc consumer media engagement
Successful launch with Radara now stocked in over 50 clinics nationally, including over 10 leading Harley Street / KOL clinics
High levels of industry awareness through trade editorial coverage, advertorial campaigns, award entries / sponsorships and multiple congress events
Over 150 articles secured across industry trade and consumer titles, including Vogue, Times Raconteur, FT How to Spend It, Daily Mail, Daily Express, Byrdie
X2 Awards - Winner: My Face My Body Home Use Product of the Year 2016 & Commended: Aesthetic Awards Product Innovation of the Year
It has been imperative for Radara to work with individuals who not only share our vision but who can support us with excellent core skills to drive our business forward successfully. We have found these in abundance working with Julia. She provided a high level of expertise and commitment and has an innate ability to know what needs to be done, often taking a proactive approach which has been critical for our organisation as we evolve and grow. She has provided ‘peace of mind’ for us in knowing that we can 100% be sure that she will deliver in full and on time and often goes above and beyond to ensure we meet our objectives. This has allowed the internal team to focus on other key priorities whilst being reassured that Julia has things in hand. In terms of the aesthetic industry, Julia has a wealth of experience to draw on and is a popular industry expert who others look to and admire. It is a privilege working with Julia and we would have no hesitation in recommending her.
Sue Thomson, Radara Sales Director. Innoture
Julia is a regular contributor to Aesthetic Medicine - delivering business-focused articles on PR and marketing best practice. Julia has also been invited to speak on the business agenda for the last three years at Aesthetic Medicine Live - delivering powerful, punchy presentations on everything from navigating aesthetic marketing regulations to how to build a leading reputation in aesthetics.
Delivers regular business articles on PR & Marketing for Aesthetic Medicine
Regular expert speaker on the business agenda at Aesthetic Medicine Live
Julia Kendrick has contributed regularly to Aesthetic Medicine both as a writer in the magazine and as a speaker on the business agenda at our event – Aesthetic Medicine Live. From an editor and events organiser point of view Julia is one of the loveliest people to deal with. She is highly professional and conducts herself in a manner that means she has become one of our go-to aesthetic business experts. Her knowledge and passion for what she does is unrivalled and she manages to make complex topics surrounding PR, marketing and managing your reputation simple, digestible and easy to understand. I’ve personally used the advice she gave in one of her articles about how to deal with negative comments online and her simple tips worked quickly and effectively and made a stressful situation far more easy to deal with. I cannot recommend Julia highly enough.
Vicky Eldridge, Editor