Author: Julia Kendrick Whether it’s a PR crisis, a PR nightmare or a PR catastrophe – the bottom line is that you don’t want you, or your brand to find…
A Beginner’s Guide to Aesthetic Clinic Marketing & PR
Author: Julia Kendrick A great aesthetic clinic marketing and PR strategy has the power to differentiate against competitors whilst attracting and retaining clients to ensure long-term success. It’s an essential…
Media Interview Pitfalls: 12 Classic Mistakes to Avoid
Author: Julia Kendrick If you are, or aspiring to be, a spokesperson or ‘Key Opinion Leader’ in the aesthetics, beauty and wellness industries - then the chances are high that…
Author: Julia Kendrick First impressions are said to last, but when it comes to your business it’s often second impressions which truly count, particularly in the aesthetics, beauty and wellness…
Beauty PR Essentials: The Value of Target Audience Personas
Author: Julia Kendrick Customers and their needs and motivations lie at centre of every business in the aesthetics, beauty and wellbeing industries. A solid understanding of your target customers, alongside…
Author: Julia Kendrick In the aesthetics, beauty and wellbeing industries, it’s only strong brands which survive and thrive as competition between clinics, products and brands is fierce. At Kendrick PR,…
Beauty PR Essentials: 10 steps to write an award-winning entry
Author: Julia Kendrick As a brand or clinic owner in the aesthetics, beauty and wellness industry you are probably often looking for new ways to help your brand standout and…
Speaking at the Cutera University Clinical Forum (CUCF) 2023
Author: Julia Kendrick Continuous learning and research is essential for everybody involved in the aesthetics industry, whether you’re a practitioner, KOL, or a communications expert like myself. Throughout the year…
Author: Julia Kendrick The consumer and trade media in the aesthetics, beauty, and wellness industries are very influential and have a powerful role to play in the success of brands,…
Beauty PR Essentials: How Social Media and PR Work Together
Author: Julia Kendrick Today, most brands in the aesthetics, beauty, and wellness industries have a presence on social media, because that is where their target audiences are spending their time.…