Training & Tools / Marketing Toolkits / ‘HOW TO’ CREATE YOUR BRAND MESSAGE MARKETING TOOLKIT

‘HOW TO’ CREATE YOUR BRAND MESSAGE MARKETING TOOLKIT

£149.00

Have you ever been asked “What makes you different?” or “Why should customers choose YOU”? Every savvy beauty brand, clinic or business owner can answer these questions instantly – but if you’re not there yet, don’t worry! We will show you how in this practical marketing toolkit designed to help you create clear, confident brand messages which will attract and engage your target customers and help them choose YOU over the competition. The kit includes:

  • 4 easy-to-follow modules covering all key areas and attributes of your brand proposition
  • Step-by-step strategic guidance and tips to create powerful brand messages that stand out
  • Simple yet effective tools and exercises for building your brand values, USPs and more!
  • All toolkit and module content is available instantly to download after purchase

WHAT’S INCLUDED IN THE ‘HOW TO’ CREATE YOUR BRAND MESSAGE MARKETING TOOLKIT?

In the competitive beauty and aesthetic industry, it can be difficult to find those clear, succinct messages which truly set you apart from the rest. Clear brand messages set the foundation for successful long-term marketing through strong positioning and compelling USPs. This marketing toolkit designed and delivered by Kendrick PR Founder Julia Kendrick contains four modules of strategic guidance and practical tips to help create the best brand messaging for your beauty brand, clinic or business. Each module is presented in a webinar format so you can watch, learn, and complete your tasks at your own pace.

MODULE 1: FINDING YOUR VALUES, VISION & MISSION
• Learn to define how and why you do what you do
• Strategic guidance and tips presentation deck with industry examples
• Practical exercise worksheet for you to complete at your own pace

MODULE 2: COMPETITOR INTELLIGENCE
• Learn to effectively analyse your competitors and what they are saying
• Strategic guidance and tips presentation deck with working examples
• Practical exercise worksheet for you to complete at your own pace
• Identify your brand’s strengths and weaknesses

MODULE 3: DEVELOPING YOUR USPS
• Define why customers and patients should choose YOU
• Develop your brand tone of voice and gain confidence in talking about YOU
• Practical exercise worksheet for you to complete at your own pace
• Identify 5 compelling USPs for your brand

MODULE 4: YOUR POWERFUL PITCH
• Write and deliver a powerful pitch that will convince anyone in 30 seconds!
• Understand why you need a great pitch and its anatomy
• Learn from the best example pitches and make your own step-by-step!

WHAT WILL YOU GAIN FROM THIS TOOLKIT:

• A set of uncompromising brand VALUES that truly set you apart
• A clear, compelling VISION for where your business is going
• A powerful MISSION statement outlining how you will get there
• A list of compelling marketing messages and USPs that you can instantly use in website, marketing, PR and social
• In-depth insight into your competition and how to stay ahead
• A powerful, punchy ‘pitch’ to sell yourself to customers and potential partners quickly

WHO IS THIS TOOLKIT FOR?

Specially created to help new and emerging brands and businesses who want to kickstart or revise their PR and marketing to drive their next phase of growth. This bespoke toolkit includes a blend of webinars, presentation decks, expert marketing guidance, how-to instructions and exercise sheets to make doing your own PR and marketing as easy and effective as possible.

3 REASONS WHY YOU NEED THIS MARKETING TOOLKIT

  1. To effectively differentiate your brand from competitors – attracting the right customers and getting them to choose (and keep choosing) YOU!
  2. To save valuable time so you can focus on working IN your business, as opposed to ON the marketing
  3. To improve brand visibility and awareness, boosting word of mouth referrals

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