CLIENT CASE STUDY: CYNOSURE x POTENZA LAUNCH EVENT
LAUNCHING CYNOSURE’S POTENZA WITH AN EXCLUSIVE MASTERCLASS
The brief: To celebrate the launch of Potenza, a bespoke microneedling and radiofrequency treatment to tighten and rejuvenate the skin, Kendrick PR’s client CYNOSURE needed a high-impact, interactive event to demonstrate the capabilities and effectiveness of their new device. They needed to engage key consumer press and social media influencers to generate premium coverage that would raise awareness of CYNOSURE’s latest innovation in aesthetics amongst their key target audiences.
CAMPAIGN ACTIVITY & RESULTS
Kendrick PR organised an exclusive Potenza masterclass for key beauty editors and influencers at the 111 skin clinic on the prestigious Harley Street. Our team:
- Arranged 1:1 appointment slots for two senior beauty editors, both were treated by the lead aesthetician and gave very positive feedback
- Planned an intimate and interactive masterclass event where VIP guests watched a demo on a current patient to see how the lead aesthetician delivers the treatment in real time to really understand the device’s impressive capabilities
- Invited and hosted a range of attendees across press, influencers, and key industry authorities
- Facilitated an energetic Q&A session between the lead aesthetician and VIP guests
- Pre-booked 1:1 appointments for senior beauty editors to keep momentum
- Potenza is loved by celebs like Kim Kardashian and our event generated a fantastic buzz on social media around the amazing impact of Potenza on the skin!
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