With multiple aesthetic clinics now on virtually every high street, the challenge of standing out from the crowd has never been tougher.
At Kendrick PR we can help you build, establish and maintain an effective, leading clinic reputation - increasing your patient loyalty and retention, while driving new sales and growth. Our expert approach takes the stress out of adding PR to all the other demands on your time with targeted tactics and careful monitoring of ROI.
New clinic launch (strategy, positioning, USP/message development, materials development and media liaison)
Defining USPs and key communications messages
PR and marketing material development
Award entry development
New product launch in-clinic
PR campaign planning
Releases, backgrounders, features, advertorials
Spokesperson development (media and presentation coaching)
Revamp clinic positioning, create new and strengthened USPs and marketing messages and secure opportunities for brand leadership / KOL profiling
Delivery of comprehensive strategic research and competitor intelligence report to advise on clinic promotional strategy
Development of strengthened clinic and leadership messaging for use across all PR and marketing activities
Secured sponsorship and spokesperson opportunity with Brides magazine, for leadership and profiling purposes
We have been working with Julia over past few months, working on our USPs, strategic messaging and business goals. She has a meticulous attention to detail and has shown us a wealth of useful ideas. She has also rewritten our mini and normal biogs and she is worth every penny – great fun to work with!
Victoria Manning, Medical Director, River Aesthetics
Created strategic messaging 'bible' to support and underpin all PR and marketing activities, including website updates, social media presence / strategy, and readiness for media engagement
Supported clinic launch activities, including local media engagement and media placements
Facilitated high-profile media partnerships and KOL event activities with Brides Magazine
Delivered strategic research and recommendations to amplify PR and marketing presence, in line with clinic objectives to drive new patients and boost retention rates
Created new strategic messaging 'bible' to support and underpin all PR and marketing activities, including website updates, social media presence / strategy, and readiness for media engagement
Supported the development of awards entries which went on to either Finalist or Winner stages
I have recently worked with Julia and found her to be very professional, clear and easy to talk to. She is experienced and committed. I hope to continue to work with Julia.