With multiple aesthetic clinics now on virtually every high street, the challenge of standing out from the crowd has never been tougher.
At Kendrick PR we can help you build, establish and maintain an effective, leading clinic reputation - increasing your patient loyalty and retention, while driving new sales and growth. Our expert approach takes the stress out of adding PR to all the other demands on your time with targeted tactics and careful monitoring of ROI.
New clinic launch (strategy, positioning, USP/message development, materials development and media liaison)
Defining USPs and key communications messages
PR and marketing material development
Award entry development
New product launch in-clinic
PR campaign planning
Releases, backgrounders, features, advertorials
Spokesperson development (media and presentation coaching)
Revamp the brand’s trade PR presence and secure scientific leadership profiling opportunities, including support of new product launches in trade media, trade media launch events, advertorial development and congress support
Successful industry launches of x7 new products, including development of all trade media materials
Creation of regular trade media advertorials to profile scientific credentials and support new product launches
Key products profiled as finalists in x6 industry award categories
Highly successful profiling of scientific presentations, product demonstrations and KOL leadership at all core industry congresses
It is an absolute privilege to work with such a consummately talented professional as Julia. Her ability to deliver high quality, well written content in a timely manner is of huge value to our team.
Antonia Parsons, Product Manager, SkinCeuticals
Support the re-launch of the iConsult software product and strengthen Richard’s profile as an industry leader
Completion of strategic research and development of fully revamped strategic messaging, USPs and brand positioning
Development of full new website content
Planning and delivery of trade media re-launch campaign, including partnership with Truly Content for social media and email marketing
I worked with Julia at Allergan, and was always very impressed with her professionalism and ability to deliver high quality work, regardless of the issue at hand. Julia has a great ability to provide clarity and “cut through” marketing noise to find the real messages and craft a plan to communicate these. As well as being a great asset to her clients, Julia is fun to work with and brings a great deal of humour to the team. We love her!
Richard Crawford-Small,Founder, iConsult Technology
Prepare and launch the world’s first micro-channelling skincare brand into the UK aesthetics market. Including development of brand positioning & core claims, sales materials development, congress presentations and KOL activities, website content development, trade media liaison (news advertorials, adverts), awards entries and ad hoc consumer media engagement
Successful launch with Radara now stocked in over 50 clinics nationally, including over 10 leading Harley Street / KOL clinics
High levels of industry awareness through trade editorial coverage, advertorial campaigns, award entries / sponsorships and multiple congress events
Over 150 articles secured across industry trade and consumer titles, including Vogue, Times Raconteur, FT How to Spend It, Daily Mail, Daily Express, Byrdie
X2 Awards - Winner: My Face My Body Home Use Product of the Year 2016 & Commended: Aesthetic Awards Product Innovation of the Year
It has been imperative for Radara to work with individuals who not only share our vision but who can support us with excellent core skills to drive our business forward successfully. We have found these in abundance working with Julia. She provided a high level of expertise and commitment and has an innate ability to know what needs to be done, often taking a proactive approach which has been critical for our organisation as we evolve and grow. She has provided ‘peace of mind’ for us in knowing that we can 100% be sure that she will deliver in full and on time and often goes above and beyond to ensure we meet our objectives. This has allowed the internal team to focus on other key priorities whilst being reassured that Julia has things in hand. In terms of the aesthetic industry, Julia has a wealth of experience to draw on and is a popular industry expert who others look to and admire. It is a privilege working with Julia and we would have no hesitation in recommending her.
Sue Thomson, Radara Sales Director. Innoture