With multiple aesthetic clinics now on virtually every high street, the challenge of standing out from the crowd has never been tougher.
At Kendrick PR we can help you build, establish and maintain an effective, leading clinic reputation - increasing your patient loyalty and retention, while driving new sales and growth. Our expert approach takes the stress out of adding PR to all the other demands on your time with targeted tactics and careful monitoring of ROI.
New clinic launch (strategy, positioning, USP/message development, materials development and media liaison)
Defining USPs and key communications messages
PR and marketing material development
Award entry development
New product launch in-clinic
PR campaign planning
Releases, backgrounders, features, advertorials
Spokesperson development (media and presentation coaching)
Support the UK trade launch of Thermi RF – a new FDA-approved ultrasound technology. Kendrick PR worked with UK Thermi KOLs and a flagship clinic to coordinate a bespoke launch event for industry opinion leaders and potential new accounts, as well as securing and managing a KOL scientific presentation at FACE, patient case study development, industry award entries, trade media advertising, editorial content and development of full clinic promotional toolkits for local launches.
Successful launch event attended by 30+ industry leaders and potential accounts
High-impact KOL presentation at FACE resulting in several immediate product orders
Local clinic launches supported with PR and marketing materials
Thermi listed as finalist in x2 categories at the My Face My Body awards
Quality coverage secured across x5 key trade titles and selected consumer press (Daily Express, Bel Age, Totally Aesthetic)
We thoroughly enjoy working with Julia, her outstanding professionalism and undoubtable expertise are always of great value to us. I would not hesitate in advising other companies to work with Kendrick PR
Andy Hay MD, Triangle Surgical
Revamp clinic positioning, create new and strengthened USPs and marketing messages and secure opportunities for brand leadership / KOL profiling
Delivery of comprehensive strategic research and competitor intelligence report to advise on clinic promotional strategy
Development of strengthened clinic and leadership messaging for use across all PR and marketing activities
Secured sponsorship and spokesperson opportunity with Brides magazine, for leadership and profiling purposes
We have been working with Julia over past few months, working on our USPs, strategic messaging and business goals. She has a meticulous attention to detail and has shown us a wealth of useful ideas. She has also rewritten our mini and normal biogs and she is worth every penny – great fun to work with!
Victoria Manning, Medical Director, River Aesthetics
Support the re-launch of the iConsult software product and strengthen Richard’s profile as an industry leader
Completion of strategic research and development of fully revamped strategic messaging, USPs and brand positioning
Development of full new website content
Planning and delivery of trade media re-launch campaign, including partnership with Truly Content for social media and email marketing
I worked with Julia at Allergan, and was always very impressed with her professionalism and ability to deliver high quality work, regardless of the issue at hand. Julia has a great ability to provide clarity and “cut through” marketing noise to find the real messages and craft a plan to communicate these. As well as being a great asset to her clients, Julia is fun to work with and brings a great deal of humour to the team. We love her!
Richard Crawford-Small,Founder, iConsult Technology