With multiple aesthetic clinics now on virtually every high street, the challenge of standing out from the crowd has never been tougher.
At Kendrick PR we can help you build, establish and maintain an effective, leading clinic reputation - increasing your patient loyalty and retention, while driving new sales and growth. Our expert approach takes the stress out of adding PR to all the other demands on your time with targeted tactics and careful monitoring of ROI.
New clinic launch (strategy, positioning, USP/message development, materials development and media liaison)
Defining USPs and key communications messages
PR and marketing material development
Award entry development
New product launch in-clinic
PR campaign planning
Releases, backgrounders, features, advertorials
Spokesperson development (media and presentation coaching)
Revamp the brand’s trade PR presence and secure scientific leadership profiling opportunities, including support of new product launches in trade media, trade media launch events, advertorial development and congress support
Successful industry launches of x7 new products, including development of all trade media materials
Creation of regular trade media advertorials to profile scientific credentials and support new product launches
Key products profiled as finalists in x6 industry award categories
Highly successful profiling of scientific presentations, product demonstrations and KOL leadership at all core industry congresses
It is an absolute privilege to work with such a consummately talented professional as Julia. Her ability to deliver high quality, well written content in a timely manner is of huge value to our team.
Antonia Parsons, Product Manager, SkinCeuticals
Revamp clinic positioning, create new and strengthened USPs and marketing messages and secure opportunities for brand leadership / KOL profiling
Delivery of comprehensive strategic research and competitor intelligence report to advise on clinic promotional strategy
Development of strengthened clinic and leadership messaging for use across all PR and marketing activities
Secured sponsorship and spokesperson opportunity with Brides magazine, for leadership and profiling purposes
We have been working with Julia over past few months, working on our USPs, strategic messaging and business goals. She has a meticulous attention to detail and has shown us a wealth of useful ideas. She has also rewritten our mini and normal biogs and she is worth every penny – great fun to work with!
Victoria Manning, Medical Director, River Aesthetics
Support the re-launch of the iConsult software product and strengthen Richard’s profile as an industry leader
Completion of strategic research and development of fully revamped strategic messaging, USPs and brand positioning
Development of full new website content
Planning and delivery of trade media re-launch campaign, including partnership with Truly Content for social media and email marketing
I worked with Julia at Allergan, and was always very impressed with her professionalism and ability to deliver high quality work, regardless of the issue at hand. Julia has a great ability to provide clarity and “cut through” marketing noise to find the real messages and craft a plan to communicate these. As well as being a great asset to her clients, Julia is fun to work with and brings a great deal of humour to the team. We love her!
Richard Crawford-Small,Founder, iConsult Technology