Aesthetic Clinic

With multiple aesthetic clinics now on virtually every high street, the challenge of standing out from the crowd has never been tougher.

At Kendrick PR we can help you build, establish and maintain an effective, leading clinic reputation - increasing your patient loyalty and retention, while driving new sales and growth. Our expert approach takes the stress out of adding PR to all the other demands on your time with targeted tactics and careful monitoring of ROI.

SERVICES PROVIDED

  • New clinic launch (strategy, positioning, USP/message development, materials development and media liaison)

  • Defining USPs and key communications messages

  • PR and marketing material development

  • Award entry development

  • New product launch in-clinic

  • PR campaign planning

  • Releases, backgrounders, features, advertorials

  • Spokesperson development (media and presentation coaching)

Results

  • Created strategic messaging 'bible' to support and underpin all PR and marketing activities, including website updates, social media presence / strategy, and readiness for media engagement

  • Supported clinic launch activities, including local media engagement and media placements

  • Facilitated high-profile media partnerships and KOL event activities with Brides Magazine

Results

  • Delivery of comprehensive strategic research and competitor intelligence report to advise on clinic promotional strategy

  • Development of strengthened clinic and leadership messaging for use across all PR and marketing activities

  • Secured sponsorship and spokesperson opportunity with Brides magazine, for leadership and profiling purposes

We have been working with Julia over past few months, working on our USPs, strategic messaging and business goals. She has a meticulous attention to detail and has shown us a wealth of useful ideas. She has also rewritten our mini and normal biogs and she is worth every penny – great fun to work with!

Victoria Manning, Medical Director, River Aesthetics

Results

  • Delivered strategic research and recommendations to amplify PR and marketing presence, in line with clinic objectives to drive new patients and boost retention rates

  • Created new strategic messaging 'bible' to support and underpin all PR and marketing activities, including website updates, social media presence / strategy, and readiness for media engagement

  • Supported the development of awards entries which went on to either Finalist or Winner stages

I have recently worked with Julia and found her to be very professional, clear and easy to talk to. She is experienced and committed. I hope to continue to work with Julia.

FAQ

Not directly, no – this is provided by my one of my trusted supplier partners, Truly Content Ltd. My specialty lies in the strategic positioning of your clinic, working on your messaging and developing targeted marketing campaigns. For more standard content marketing and social media management, there are a variety of bespoke packages available through Truly Content which can fully support your needs. What’s more, Kendrick PR works seamlessly with Truly Content together to ensure a truly integrated approach to your needs and complete consistency.
I have worked with clinics of all different sizes – from leading Harley street brands to smaller, rural practices. In this competitive industry, PR and marketing are essential for your business success and survival – they are not luxury commodities. Every single aesthetic business will benefit from a strategic PR approach and by working carefully in line with your objectives and budget, we can deliver valuable results for your clinic.
Again, this is provided by my one of my trusted supplier partners, Blow Media.

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