Aesthetic Clinic

With multiple aesthetic clinics now on virtually every high street, the challenge of standing out from the crowd has never been tougher.

At Kendrick PR we can help you build, establish and maintain an effective, leading clinic reputation - increasing your patient loyalty and retention, while driving new sales and growth. Our expert approach takes the stress out of adding PR to all the other demands on your time with targeted tactics and careful monitoring of ROI.

SERVICES PROVIDED

  • New clinic launch (strategy, positioning, USP/message development, materials development and media liaison)

  • Defining USPs and key communications messages

  • PR and marketing material development

  • Award entry development

  • New product launch in-clinic

  • PR campaign planning

  • Releases, backgrounders, features, advertorials

  • Spokesperson development (media and presentation coaching)

Results

  • Successful industry launches of x7 new products, including development of all trade media materials

  • Creation of regular trade media advertorials to profile scientific credentials and support new product launches

  • Key products profiled as finalists in x6 industry award categories

  • Highly successful profiling of scientific presentations, product demonstrations and KOL leadership at all core industry congresses

It is an absolute privilege to work with such a consummately talented professional as Julia. Her ability to deliver high quality, well written content in a timely manner is of huge value to our team.

Antonia Parsons, Product Manager, SkinCeuticals

Results

  • Delivery of comprehensive strategic research and competitor intelligence report to advise on clinic promotional strategy

  • Development of strengthened clinic and leadership messaging for use across all PR and marketing activities

  • Secured sponsorship and spokesperson opportunity with Brides magazine, for leadership and profiling purposes

We have been working with Julia over past few months, working on our USPs, strategic messaging and business goals. She has a meticulous attention to detail and has shown us a wealth of useful ideas. She has also rewritten our mini and normal biogs and she is worth every penny – great fun to work with!

Victoria Manning, Medical Director, River Aesthetics

Results

  • Completion of strategic research and development of fully revamped strategic messaging, USPs and brand positioning

  • Development of full new website content

  • Planning and delivery of trade media re-launch campaign, including partnership with Truly Content for social media and email marketing

I worked with Julia at Allergan, and was always very impressed with her professionalism and ability to deliver high quality work, regardless of the issue at hand. Julia has a great ability to provide clarity and “cut through” marketing noise to find the real messages and craft a plan to communicate these. As well as being a great asset to her clients, Julia is fun to work with and brings a great deal of humour to the team. We love her!

Richard Crawford-Small,Founder, iConsult Technology

FAQ

Not directly, no – this is provided by my one of my trusted supplier partners, Truly Content Ltd. My specialty lies in the strategic positioning of your clinic, working on your messaging and developing targeted marketing campaigns. For more standard content marketing and social media management, there are a variety of bespoke packages available through Truly Content which can fully support your needs. What’s more, Kendrick PR works seamlessly with Truly Content together to ensure a truly integrated approach to your needs and complete consistency.
I have worked with clinics of all different sizes – from leading Harley street brands to smaller, rural practices. In this competitive industry, PR and marketing are essential for your business success and survival – they are not luxury commodities. Every single aesthetic business will benefit from a strategic PR approach and by working carefully in line with your objectives and budget, we can deliver valuable results for your clinic.
Again, this is provided by my one of my trusted supplier partners, Blow Media.

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