Individual Practitioner

Where are you in your aesthetic business journey?Just starting out?Fitting in PR and marketing when getting started in your business can be a challenge. If time and budget are proving challenging but you still want access to expert PR support and tools, you might be interested in our E.L.I.T.E. Reputation Programme

Established for over 2 years Your unique approach and experience sets you apart from other aesthetic practitioners and should form the foundation for enhancing your personal profile. Whether you want to increase your presence within the clinical community or the consumer press, we will assess your personal goals and objectives and develop a tailored plan to help you achieve visibility, credibility and trust. You will gain the skills, confidence and capabilities to become a fully-fledged leader within the aesthetic industry; with the ability to use media and PR channels to drive sales, attract new customers and build existing loyalty

SERVICES PROVIDED

  • Strategic counsel and developing your USPs

  • Media strategy and outreach

  • KOL spokesperson development

  • Media and presentation skills coaching

  • Congress and data publication support

Results

  • Successful launch event attended by 30+ industry leaders and potential accounts

  • High-impact KOL presentation at FACE resulting in several immediate product orders

  • Local clinic launches supported with PR and marketing materials

  • Thermi listed as finalist in x2 categories at the My Face My Body awards

  • Quality coverage secured across x5 key trade titles and selected consumer press (Daily Express, Bel Age, Totally Aesthetic)

We thoroughly enjoy working with Julia, her outstanding professionalism and undoubtable expertise are always of great value to us. I would not hesitate in advising other companies to work with Kendrick PR

Andy Hay MD, Triangle Surgical

Results

  • Successful launch with Radara now stocked in over 50 clinics nationally, including over 10 leading Harley Street / KOL clinics

  • High levels of industry awareness through trade editorial coverage, advertorial campaigns, award entries / sponsorships and multiple congress events

  • Over 150 articles secured across industry trade and consumer titles, including Vogue, Times Raconteur, FT How to Spend It, Daily Mail, Daily Express, Byrdie

  • X2 Awards - Winner: My Face My Body Home Use Product of the Year 2016 & Commended: Aesthetic Awards Product Innovation of the Year

It has been imperative for Radara to work with individuals who not only share our vision but who can support us with excellent core skills to drive our business forward successfully. We have found these in abundance working with Julia. She provided a high level of expertise and commitment and has an innate ability to know what needs to be done, often taking a proactive approach which has been critical for our organisation as we evolve and grow. She has provided ‘peace of mind’ for us in knowing that we can 100% be sure that she will deliver in full and on time and often goes above and beyond to ensure we meet our objectives. This has allowed the internal team to focus on other key priorities whilst being reassured that Julia has things in hand. In terms of the aesthetic industry, Julia has a wealth of experience to draw on and is a popular industry expert who others look to and admire. It is a privilege working with Julia and we would have no hesitation in recommending her.

Sue Thomson, Radara Sales Director. Innoture

Results

  • Delivery of comprehensive strategic research and competitor intelligence report to advise on clinic promotional strategy

  • Development of strengthened clinic and leadership messaging for use across all PR and marketing activities

  • Secured sponsorship and spokesperson opportunity with Brides magazine, for leadership and profiling purposes

We have been working with Julia over past few months, working on our USPs, strategic messaging and business goals. She has a meticulous attention to detail and has shown us a wealth of useful ideas. She has also rewritten our mini and normal biogs and she is worth every penny – great fun to work with!

Victoria Manning, Medical Director, River Aesthetics

FAQ

Absolutely not - this is a very common mistake. You would never think about starting a clinic only once you had 100 patients – so why should your PR and marketing wait until you ‘make it’? By not investing in your positioning from the start, you are in fact not giving yourself the best chance for success. Start small and work upwards – putting in place the basics to start growing your reputation.
This is another big area of confusion. Yes, PR and marketing services represent an investment for your business – but how you maximise this and ensure you achieve a good return on investment is critical. Consider what your time is worth and where your skills lie – shouldn’t you be freeing yourself up to do the high-income clinical work not PR, admin, cleaning, or anything else that’s not going to help you make the most income? Match the cost of PR support against the likely gains for your business – if you attracted just ONE new loyal toxin patient per year – this would bring in around £800. And what are the chances of you only getting ONE more patient? Pretty slim – the costs of PR and marketing services can be offset against the likelihood of expanded revenue. Lastly – what’s the cost of doing nothing? Your competitors coming in and taking your space in the market, patients off your list and money off your table.

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