Individual Practitioner

Where are you in your aesthetic business journey?Just starting out?Fitting in PR and marketing when getting started in your business can be a challenge. If time and budget are proving challenging but you still want access to expert PR support and tools, you might be interested in our E.L.I.T.E. Reputation Programme

Established for over 2 years Your unique approach and experience sets you apart from other aesthetic practitioners and should form the foundation for enhancing your personal profile. Whether you want to increase your presence within the clinical community or the consumer press, we will assess your personal goals and objectives and develop a tailored plan to help you achieve visibility, credibility and trust. You will gain the skills, confidence and capabilities to become a fully-fledged leader within the aesthetic industry; with the ability to use media and PR channels to drive sales, attract new customers and build existing loyalty

SERVICES PROVIDED

  • Strategic counsel and developing your USPs

  • Media strategy and outreach

  • KOL spokesperson development

  • Media and presentation skills coaching

  • Congress and data publication support

Results

Julia has been so thorough in helping us appraise our current market position, and work on how we can develop it further in the future. We have a great bank of resources to help us moving forwards, which also enables us to optimise our own PR opportunities.

Dr Sophie Shotter, Director, Illuminate Skin Clinic

FAQ

Absolutely not - this is a very common mistake. You would never think about starting a clinic only once you had 100 patients – so why should your PR and marketing wait until you ‘make it’? By not investing in your positioning from the start, you are in fact not giving yourself the best chance for success. Start small and work upwards – putting in place the basics to start growing your reputation.
This is another big area of confusion. Yes, PR and marketing services represent an investment for your business – but how you maximise this and ensure you achieve a good return on investment is critical. Consider what your time is worth and where your skills lie – shouldn’t you be freeing yourself up to do the high-income clinical work not PR, admin, cleaning, or anything else that’s not going to help you make the most income? Match the cost of PR support against the likely gains for your business – if you attracted just ONE new loyal toxin patient per year – this would bring in around £800. And what are the chances of you only getting ONE more patient? Pretty slim – the costs of PR and marketing services can be offset against the likelihood of expanded revenue. Lastly – what’s the cost of doing nothing? Your competitors coming in and taking your space in the market, patients off your list and money off your table.

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