Brand, Distributor or Manufacturer

With a booming aesthetics industry and soaring customer demand, there has never been a better time to be in this business.

Within such a highly competitive industry, your challenge is about effective differentiation: establishing and building a leading business reputation is essential. Whether you need to establish a new corporate profile within the market, or secure a successful aesthetic brand or product launch – my strategic approach will allow you to cut through the competition and achieve tangible business results. With my understanding of in-house operations as well as agency experience, I can integrate seamlessly with existing sales and marketing teams to deliver a consistent and aligned approach.

SERVICES PROVIDED

  • Corporate PR strategy development

  • Market entry or launch strategy, planning and implementation

  • KOL development

  • Congress presence and profiling

  • Brand strategic messaging and positioning

  • Trade media strategy and implementation

  • Scientific publications and presentations

  • Issues management planning

Results

  • Successful launch with Radara now stocked in over 50 clinics nationally, including over 10 leading Harley Street / KOL clinics

  • High levels of industry awareness through trade editorial coverage, advertorial campaigns, award entries / sponsorships and multiple congress events

  • Over 150 articles secured across industry trade and consumer titles, including Vogue, Times Raconteur, FT How to Spend It, Daily Mail, Daily Express, Byrdie

  • X2 Awards - Winner: My Face My Body Home Use Product of the Year 2016 & Commended: Aesthetic Awards Product Innovation of the Year

It has been imperative for Radara to work with individuals who not only share our vision but who can support us with excellent core skills to drive our business forward successfully. We have found these in abundance working with Julia. She provided a high level of expertise and commitment and has an innate ability to know what needs to be done, often taking a proactive approach which has been critical for our organisation as we evolve and grow. She has provided ‘peace of mind’ for us in knowing that we can 100% be sure that she will deliver in full and on time and often goes above and beyond to ensure we meet our objectives. This has allowed the internal team to focus on other key priorities whilst being reassured that Julia has things in hand. In terms of the aesthetic industry, Julia has a wealth of experience to draw on and is a popular industry expert who others look to and admire. It is a privilege working with Julia and we would have no hesitation in recommending her.

Sue Thomson, Radara Sales Director. Innoture

Results

  • Delivery of comprehensive strategic research and competitor intelligence report to advise on clinic promotional strategy

  • Development of strengthened clinic and leadership messaging for use across all PR and marketing activities

  • Secured sponsorship and spokesperson opportunity with Brides magazine, for leadership and profiling purposes

We have been working with Julia over past few months, working on our USPs, strategic messaging and business goals. She has a meticulous attention to detail and has shown us a wealth of useful ideas. She has also rewritten our mini and normal biogs and she is worth every penny – great fun to work with!

Victoria Manning, Medical Director, River Aesthetics

Results

  • Successful industry launches of x7 new products, including development of all trade media materials

  • Creation of regular trade media advertorials to profile scientific credentials and support new product launches

  • Key products profiled as finalists in x6 industry award categories

  • Highly successful profiling of scientific presentations, product demonstrations and KOL leadership at all core industry congresses

It is an absolute privilege to work with such a consummately talented professional as Julia. Her ability to deliver high quality, well written content in a timely manner is of huge value to our team.

Antonia Parsons, Product Manager, SkinCeuticals

FAQ

Depending on the specific brief for each client, I will advise if there is a conflict of interest with any existing clients. I will never provide the same service package for two identical clients – for example, strategic messaging and profiling activities for two aesthetic distributors.
Again, I can provide a flexible approach depending on the scope of requirements. Kendrick PR is equally adept at handling short-term project based activities, or providing longer-term retainer support for clients – however there is a cost benefit with reduced day rates for longer-term commitments.

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